PR | Mizuno for AW22 onward

Brief:

A core client taken on by Hartcopy for AW22, was Mizuno Sportstyle - a rapidly growing Japanese footwear brand that is looking to impose a create a lasting and fruitful presence within the UK’s footwear market.

To elevate this client, Hartcopy took on seeding, media relations, Press Release distribution, asset distribution and stockist relations whilst supporting stockist sell-in from AW22 onwards. At this point, we’re pleased to announce plans to carry the relationship between Mizuno and Hartcopy into SS25 at a minimum, driving the Mizuno story even deeper into London’s fashionable epicentre.

During each launch, Hartcopy build strong UK-based seeding lists for early product access, before creating Hartcopy-content-styled Press Releases for distribution across not only Mizuno Sportstyle stockists, but the press with which Hartcopy share a fruitful relationship too. As you will see on the next page, our direct and innovate press-approach lands Mizuno amongst other clients on the social, digital and physical branches of each media outlet.

Notably: Highsnobiety, Hypebeast, Hypebae,  Nicekicks, Sneakerfreaker and Esquire to name but a few.