To elevate this client, Hartcopy took on seeding, media relations, Press Release distribution, asset distribution and stockist relations whilst supporting stockist sell-in from AW22 onwards. At this point, we’re pleased to announce plans to carry the relationship between Mizuno and Hartcopy into SS25 at a minimum, driving the Mizuno story even deeper into London’s fashionable epicentre.
During each launch, Hartcopy build strong UK-based seeding lists for early product access, before creating Hartcopy-content-styled Press Releases for distribution across not only Mizuno Sportstyle stockists, but the press with which Hartcopy share a fruitful relationship too. As you will see on the next page, our direct and innovate press-approach lands Mizuno amongst other clients on the social, digital and physical branches of each media outlet.
Notably: Highsnobiety, Hypebeast, Hypebae, Nicekicks, Sneakerfreaker and Esquire to name but a few.