Tommy spent a vast number of his late teenage years with size?, honing knowledge and retail expertise before adopting a store of his own at 24. He now boasts eight years experience working in and around footwear.
However, since pursuing what he loves outside of retail, it’s safe to say that Tommy’s arsenal has gone from strength to strength, producing immersive copy and carefully curated campaigns for names such as Nike, New Balance, Puma and ASICS to name but a few.
Working with clients, Tommy leads multiple creative teams on projects that embrace touch points from writing to graphics design, whilst investing time in accurate research throughout.
PR and brand consultation add two further strings to Tommy's bow, as he devoted a large portion of 2022 driving a complete retailer voice, tone and copy rebrand alongside elevating Mizuno's status within the UK footwear scene. This position endorsed progression through seeding lists, press relations and influencer management, delving into the seams of our beloved footwear industry.
Alongside supporting New Balance at a footwear activation and digital retail level, Tommy is Editor-in-Chief at TOWER London retailer and previously a well-renowned creative agency.