PR | Footpatrol for SS23 onward

Role:

Joining the London branch of Footpatrol's internationally renowned footwear retail presence, the core task in supporting PR was to once again enhance and develop a living, breathing relationship with the press.

On the surface, this relationship combines media faithfuls and seeding drives to elevate the brand's presence amongst publications and consumers outside of London's footwear community. It's important for a brand to make paths beyond a footwear-centric market in the current climate, hence the importance of investing in PR away from such.

There are two areas to focus on - the seeding community and the media surrounding. Firstly, the seeding community must grow outside of a core 'Footpatrol Family' to be considered impactful. Secondly, the media must become familiar with the new image of Footpatrol, forgetting how the retailer was once perceived.

Both of the elements above, in addition to updating the media on in-house projects, events, non-fashion collaborations and general on-goings to leave FP HQ.