Portfolio

About

Elevating the Soho retailer's presence beyond the confines of London, whilst creating an evergreen position in the press.

PR | Footpatrol for SS23 onward

Contact

From AW22 onward, I joined DUKE + DEXTER's team on a freelance basis to continue the conversation through copywriting.

COPYWRITING | DUKE + DEXTER from AW22 onward

In relaunching the brand, AVIA enlisted Hartcopy to lead the distribution of seeding, press and conversation with retailers.

PR | AVIA re-launch and SS23 onward

A core client taken on by Hartcopy for AW22, was Mizuno Sportstyle - a rapidly growing, heritage Japanese footwear brand.

PR | Mizuno for AW22 onward

Hartcopy took lead on copy launching across  New Balance social outlets and the New Balance EU website landing page.

COPYWRITING | New Balance Email Communications

To celebrate 40 Years of New Balance 'Made in UK’, Hartcopy joined the Boston giants to produce a commemorative book.

PROJECT | New Balance, 40 Years of Flimby

In July '22, I joined the Hartcopy platform to found, lead and develop the PR branch of operations. From seeding to press.

PR | Joined Hartcopy to lead on PR

In celebration of thirty years on-foot, Footpatrol joined forces with Nike to launch a three-part series that delved into the legacy, culture and impact surrounding Tinker Hatfield's Air Huarache silhouettes.

Footpatrol for Nike part one - 30 years of the Air Huarache

Footpatrol for Nike part two - 30 years of the Air Huarache

Footpatrol for Nike part three - 30 years of the Air Huarache

Footpatrol for Nike, blog - 30 years of the Air Huarache

In order to elevate the launch of an educational 'History Class Pack' from New Balance, a blog and interactive carousel post.

New Balance 'History Class Pack' for HHV - carousel

New Balance 'History Class Pack' for HHV - blog

In light of the New Balance 990's fortieth anniversary, a campaign was created to drive traffic towards the New Balance UK and European digital spaces.

New Balance E-commerce - New Balance 990v1 40th Anniversary

Celebrating two anniversaries, the New Balance x BODEGA 990v3 'Here to Stay' campaign was launched collaboratively with New Balance E-commerce.

New Balance E-commerce - New Balance x BODEGA 990v3

Research, copy and concept utilised to support New Balance E-commerce upon launch of a collaborative project with Salehe Bembury 'Water be the Guide'.

New Balance E-commerce - New Balance x Salehe Bembury 2002r

Instead of supporting the digital New balance E-commerce team, this content was created to support the London Oxford Street retail space, accompanied by posters that were available in-store.

New Balance retail - XC72 in-store launch

Instead of supporting the digital New balance E-commerce team, this content was created to support the London Oxford Street retail space.

New Balance retail - Vegan 990v3 in-store launch

To support eBay UK's Air Max Day campaign, I took a deep dive into the history of Air Max Day itself, notable Air Max silhouettes and everything Air Bag.

The history of Air Max Day for eBay UK

Written for Hanon. For the first time since 1995, Mizuno placed their Contender silhouette back on retail shelves. Following the level of research, detail and Runbird knowledge shared via this campaign, Tommy went on to work with Mizuno directly on a PR front.

Reintroducing the Mizuno Contender - for Hanon

Partnering with Hanon and ASICS, Tommy took a dive into everything continues to make ASICS' Gel Lyte III silhouette special.

COPYWRITING | New Balance Email Communications

Brief:

Hartcopy’s most recent New Balance partnership comes in the form of CRM copy and digital campaigns, working closely with the brand’s European HQ to execute seasonal drives for projects that ultimately require a storyline.