ASICS Gel Lyte III 'Day Lyte" part one - for Hanon

MORPRIME Industries™ teamed up with our family over at @hanonshop to celebrate the launch of @asics_sportstyle GEL LYTE III ‘A History of Colour’. This iteration pays tribute to ASICS love for vibrancy running in tandem with technical brilliance. So, what made the GLIII so revolutionary? Find out below, in one of our three-part instalments...

We find ourselves in 1986, at the exact moment that GEL system was integrated into ASICS EVA midsoles after years of developmental research. Provided by Japanese company, Taica, this alien material proved to be an unusual concept, stirring what was previously a relatively empty pot at the time coined Alpha GEL. Dispersing vertical impact, converting it into horizontal energy and hereafter creating a forward-pushing leverage – who would have thought this compound was also popular within writing implements?

ASICS Tiger, as it was known at the time, fed the hungry, cut-throat world of running enthusiasts. It quenched an unattainable thirst for comfort, taking big steps towards revolutionising the industry.

HERE, the whimsical process of sneak-reation gathers momentum - each bind finds its surface, every thread its hole leading towards an end goal residing upon ASICS and brand shelves alike. Everything starts NOW.